Research-backed answers for decisions that matter
Anchor & Scale is a Pittsburgh-based advisory firm. We help companies, investors and consulting firms make better market and partner decisions through go-to-market strategy, due diligence, competitive intelligence and customer analysis.
Our roots are in healthcare and healthtech, and our methods work in any sector.
About Us
Rigor you can defend. Recommendations you can act on.
Many big decisions get made on thin evidence: entering a market, choosing a vendor, repositioning against a competitor. We do the research that makes those decisions defensible. That means primary sources, clear comparisons and a recommendation at the end, not just a pile of findings.
Then we help teams put the recommendation into practice.
Who We Work With
Healthcare and healthtech companies sharpening their market and sales strategy
Operators and investors evaluating vendors, partners or acquisitions
Mission-driven organizations, tribal governments and public bodies that need analysis they can defend
Consulting firms that need senior research capacity, on a subcontract or white-label basis
For consulting firms: We work behind your brand. You keep the client relationship, and we deliver the research and analysis under your name, on your timeline, in full confidence.
Our Services
Go-to-Market Strategy
Who to sell to, what to say, and how to reach them. We define target segments, buyer and channel strategy, positioning and the sales motion, based on how your market actually buys.
Due Diligence
Commercial and vendor diligence for partnerships, contracts and investments. We cover the product and business model, market position, financial and counterparty risk, and reference checks, and we finish with a clear go or no-go recommendation.
Competitive Intelligence
Landscape maps, competitor profiles and head-to-head comparisons. They show where you win, where you’re exposed and where the market is heading.
Customer & Market Analysis
Segmentation, buyer needs, market sizing, and workforce and industry trends, turned into clear decisions about where to focus.
Partner & Vendor Enablement
When the work spans several stakeholders, vendors or partners, we align roles, incentives and accountability so things move faster.
Implementation Support
Practical playbooks, SOPs and rollout plans that teams will actually use, from pilot to full launch.
Additional Services
We also take on focused research projects that end in a deliverable you can defend:
RFP & Vendor Sourcing: market scans, vendor long lists, evaluation criteria, and RFP development and scoring
Compensation Benchmarking: peer comparison groups, role documentation and pay recommendations built on primary sources
Tax & Revenue Studies: research on policy and precedent, revenue-replacement estimates, and recommendations for public and tribal governments
Selected Work
Go-to-market and messaging for a consumer experience business: built the messaging framework and value propositions for individual and corporate buyers (memberships, private events, client engagement), based on a SWOT and competitive analysis. The sales and outreach messaging that came out of it helped grow event revenue 25% a year.
Compensation benchmarking: peer comparison groups for elected, judicial and regulatory roles, with fully traceable sources and recommendations on how pay is set
Revenue replacement study: evaluated alternative excise taxes to offset falling tobacco revenue, including revenue estimates and evidence on health outcomes
Partner sourcing for a language program: market scan and a shortlist of vendors to invite to an RFP
Go-to-market strategy for a healthcare AI company: designed the sales approach for reaching physician practice management organizations (MSOs)
Operations build-out for an early-stage healthcare services company: fractional operations leadership through launch
How We Work
Our approach combines rigorous research with hands-on operating experience. In every engagement we prioritize:
Primary sources and transparent methods
A clear recommendation, not just findings
Deliverables that hold up with boards, investors and end clients
Work that keeps paying off after we step away
Ready to make a decision you can stand behind?
Whether you’re entering a market, vetting a partner or need research capacity behind your brand, Anchor & Scale can help.
Start a conversation.
admin@anchor-scale.com
(412) 779-8714